OUTBOUND²
Create qualified conversations with the accounts you want to win.
Established sales teams rarely need more names.
They need more relevant access to decision-makers and a consistent way to turn that access into qualified conversations.
Outbound² combines account selection, buying signals, behavioral messaging, multichannel execution, response management, and supporting technology.
Target
Put the effort behind the right accounts.
We build targeting around more than broad firmographic criteria. Account and contact selection can incorporate ICP fit, market segment, business priorities, buying roles, relationship signals, intent indicators, leadership changes, expansion activity, and relevant events or market triggers.
Why this account?
Why this person?
Why this message?
Why now?
The purpose is to answer four questions before outreach begins.
Reach
Coordinate the channels around one account strategy.
LinkedIn.
Phone.
Executive buyers respond in different places and at different times. Outbound² coordinates email, LinkedIn, and phone around one target account strategy.
The channel may change, but the position, context, and reason for engagement remain consistent. Each touchpoint should add familiarity and context rather than feel like a separate campaign.
Engage
Give the buyer a credible reason to pay attention.
Executive buyers filter information quickly.
Generic outreach gives them very little reason to stop.
Outbound² applies the behavioral messaging developed in Foundation² to communicate around buyer context, current priorities, familiarity, relevance, credibility, and trust.
The message should not require the buyer to work hard to understand why it matters.
Convert
Turn buyer response into a well-managed sales conversation.
When the right person engages, the handoff matters.
We manage responses, qualify interest, answer initial questions, coordinate scheduling, and carry relevant context into the meeting.
Manage responses.
Qualify interest.
Coordinate scheduling.
Carry context into the meeting.
The objective is not another calendar event. It is a qualified conversation with a buyer who understands why the meeting may be useful.
Technology
Give the outbound team the infrastructure to execute consistently.
Magnifi² technology supports the work behind Outbound², including prospect data and enrichment, email validation and deliverability, multichannel sequencing, LinkedIn and email coordination, phone activity, unified inbox management, campaign reporting, and CRM visibility.
The technology helps the team execute with greater consistency and control.
It supports the strategy.
It does not replace it.
Improve
Use market response to improve the next campaign.
Every outbound program creates both quantitative and qualitative information. We evaluate:
Account engagement and reply quality
Message performance and conversation themes
Meeting quality and opportunity progression
Recurring objections
Reasons buyers decline or delay
That information improves targeting, messaging, channel strategy, and campaign timing.
THE OUTBOUND² STANDARD
Earn attention. Build familiarity. Create a relevant next step.
Frequently Asked Questions
Need help? Our FAQ section covers all the basics to guide your Magnifi² experience smoothly.
Do we need all five Magnifi² services?
Do you only provide strategy, or do you also execute?
How does Magnifi² work with our existing teams and technology?
How does behavioral neuroscience influence the work?
How will we know whether the client acquisition system is improving?